Black Friday in Brazil breaks sales records for Samsung, but the next 7 days are historically the worst. Our solution? After 2023's event, we emailed 735,000 loyalty members personalized "Throwback Deals" for products abandoned in their carts the week before, some even dating back to 2021. The emails not only generated a 318% YoY uplift, they transformed Samsung’s slowest sales week into its second-best of the year.
