Four Seasons entered the yacht category amid fierce competition, driving 40% of its $90MM revenue goal in the first 3 months of launch. Our digital experience and CRM program delivered 350% above targeted sales by offering something the competition could not — self-discovery. We understood that luxury travelers didn’t simply want more options, they wanted better and more curated choices. So, while others highlighted onboard amenities, we brought onshore experiences to life in a highly personalized way through a digital ecosystem that combined high impact design, audience data capture, and connected technology.
This wasn’t just a booking platform — it was a dreaming engine. Designed to inspire and delight, it made the journey of planning a voyage feel as exciting as the trip itself. The result? A CRM list representing $577 million in potential sales — and a new gold standard for digital luxury travel.
