An autocorrect fix turns into social commerce? Duck yeah!
At the WWDC, Apple announced it was dropping its "F%#k" to "Duck " autocorrect after years of censored texts. As a brand that stands for sexual freedom, we empowered Durex to own the moment by launching shoppable social posts with Duck promo codes customized for all sexual orientations.
The campaign didn’t just feel good, it performed: 6.3x new user conversion, 9x TikTok engagement, 6x Instagram engagement, and a 15% rise in net sales.
