In 2023, Barbie fever sent used Barbie Dream Car prices skyrocketing on resale sites. As a newcomer to the hypercompetitive US used-car market, CarBravo needed to act quickly. With a modest budget, we bought a fleet of overpriced used Barbie toy cars and listed them at fair, honest prices on carbravo.com—just like its full-size vehicles. Cue a sold-out Barbie inventory, 12X views for real cars, $2.3M in actual car sales and 91X ROI.
