Allegra

Getting AI to expose the drowsy truth

OTC antihistamines often make non-drowsy promises without substantiation. So, with Culture Global, we challenged the internet—enlisting the public and influencers to ask chatbots to perform tasks after taking rival medications, versus Allegra.

Generating a 3.5% engagement rate, the hilariously sluggish AI responses went viral, and Allegra proved their 0% brain interference claim without saying a word.
Capabilities
  • CRM & Loyalty
  • Customer Experience
Sector
  • Professional Services
Awards
  • The Drum Awards Gold

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